How it started
Eight months entirely free
For the first eight months the service charged nothing at all. Anyone could run as many giveaways as they liked, and it made no difference whether a post had gathered a hundred comments or a hundred thousand.
That stretch existed to test the thing on real data. What users reported went straight into updates: algorithms were rewritten, the interface was simplified, and load was measured on live posts rather than on invented numbers. The service as it stands today took shape in that period.